Tuesday, August 7, 2007: 8:00 PM-10:00 PM
Blrm Salon III, San Jose Marriott
SS 24 - Journalists are from Venus, scientists are from Mars: Bridging the worlds of science and journalism
Media coverage often shapes public awareness and policy opinions about pressing conservation issues. While scientists play a critical role both as a resource for journalists and as a valuable information source for the public, they are often nervous or frustrated about how their work may be portrayed in the press. This session provides suggestions for engaging with print, broadcast, and electronic journalism professionals to achieve positive, effective results. Leading science journalists will provide a behind-the-scenes look at how scientific research is covered in the media, the realities of reporting on conservation issues, elements of a successful science story, and what it takes to get your message across. Panelists will provide insights into different types of media, practical advice for interacting with reporters, and tips for honing your own communication skills.
Organizer:	Nancy Baron, COMPASS
Co-organizer:	Nadine Lymn, ESA
Speakers:	Thomas Hayden, Freelancer Micheal Hopkins, Nature Adam Rogers, Wired Magazine Paul Rogers, San Jose Mercury News Nadine Lymn, ESA
8:00 PM			Introductory Remarks
8:20 PM			Presentations by speakers
8:40 PM			Discussion
9:00 PM			Concluding Remarks

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See more of The ESA/SER Joint Meeting (August 5 -- August 10, 2007)