Media coverage often shapes public awareness and policy opinions about pressing conservation issues. While scientists play a critical role both as a resource for journalists and as a valuable information source for the public, they are often nervous or frustrated about how their work may be portrayed in the press. This session provides suggestions for engaging with print, broadcast, and electronic journalism professionals to achieve positive, effective results. Leading science journalists will provide a behind-the-scenes look at how scientific research is covered in the media, the realities of reporting on conservation issues, elements of a successful science story, and what it takes to get your message across. Panelists will provide insights into different types of media, practical advice for interacting with reporters, and tips for honing your own communication skills.