While scientists and resource managers argue that non-native species threaten biodiversity and environmental and economic resources, the public does not equally share this concern. Efforts to convince the public of the importance of invasive species continue to frustrate scientists and policy makers all across the world. While increasing interest in outreach and education methods testifies to the recognition that there is a need for more effective communication, most current outreach and education efforts go little further than literal translations, simplifying language, and product placement. Efforts to directly – and suitably – engage important constituencies involved in the importation, use, and potential release of living organisms have largely been absent from the past two decades of intensive regional and national outreach programs. Little attention is paid to other factors such as cultural traditions and religion which play important roles in determining the responses of their audiences.

Results/Conclusions

Data from two case studies – the Chinese Mitten Crab (Eriocheir sinensis) in California and the Australian Redclaw Crayfish (Cherax quadricarinatus) in Jamaica – speak strongly to the importance of culturally appropriate content, as well as other factors, in outreach and communication efforts around invasive species. Cultural traditions, worldviews, and religious beliefs and practices, are a few of the factors that must be taking into consideration, especially if we are to prevent further marginalization of already disenfranchised communities, and promote democratic and equitable participation in the management of invasive species, as well as the prevention of future introductions.

Interviews, ethnographic research, and discourse analysis methods examine the ways in which policy-makers, scientists, and the lay public frame their narratives of the issue. This study reveals some deeply-held beliefs and worldviews that ought to be taken into consideration in invasive species communication and management.