What it takes to develop and write science textbooks

You have taken the plunge and are working on a biology textbook. What
lies ahead once the manuscript is written? Andy Sinauer, biology editor
at his company, will discuss the manuscript reviewing process, shaping
the book to its market (design, length, trim size, use of color), the
art and photo programs, and advertising and marketing. The role of ancillaries
and planning for future editions will also be considered.