Results/Conclusions
When managed well, the return on investment for this type of science is potentially huge. Even a moderately successful program with 20,000 active participants could accrue 600,000 observations of bees. A wildly successful program with 60,000 active participants could accrue almost a million records in a single year. As of February 2009, the Great Sunflower Project had over 50,000 people signed up to receive seeds-creating the first social network designed to map pollinator service at either a regional or continental scale; and to gather quantitative data that is directly tied to pollinator service, rather than a correlate.