Tuesday, August 4, 2009: 8:00 PM-10:00 PM
Blrm B, Albuquerque Convention Center
SS 14 - Meet the Press: Talking Ecology with the Media
In the age where some of the most pressing issues of our time deal with ecology – climate change, invasive species, sustainable energy – it has become increasingly important that the public understands ecological issues. But how can we as scientists raise ecological awareness to a level that is understandable by the general public? Many scientists run into questions when trying to get the word out about their work: Why should I talk to the media? Who should I talk to? What should I tell them, and how do I get my point across? Scientists who publicize their work in the lay media are often stigmatized within academia. Likewise, negative impressions of how science is depicted in the popular press can lead some scientists to avoid talking to reporters altogether. This interactive session will give scientists an overview of why they should communicate their research and how best to package their work to be accurate and accessible to the public. A panel of journalists, a public information officer, and a scientist whose work has gained extensive media interest will briefly discuss some “do’s” and “don’ts” about talking to the press. Attendees will then spend time whittling their work down to a few major points, and will practice – on a voluntary basis – “pitching” their research and participating in mock interviews with the panelists. Panelists and attendees will critique responses and give feedback, emphasizing skills needed to communicate simply and effectively. A cash bar and snacks will be available.
Organizer:	Christine Buckley, Ecological Society of America
Speakers:	Emma Marris, Nature magazine John Fleck, Albuquerque Journal-Sentinel Sharon Kay Collinge, University of Colorado

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See more of The 94th ESA Annual Meeting (August 2 -- 7, 2009)