Results/Conclusions The rapid pace of the Cinchona invasion was indicated by a more than doubling of percentage cover, a 4.6-fold increase in mean stand basal area and a 4-fold increase in the number of stems/ha over the study period. Photosynthetically active radiation was reduced by 87% under the Cinchona canopy while precipitation increased because of enhanced fog interception. Cinchona significantly decreased species diversity and the cover of most species by at least 50%. Endemic herbaceous species were more adversely affected than non-endemic native species. Stachys agraria, another invasive species, colonized bare ground that developed under the Cinchona canopy. The numbers of native, endemic and introduced species in the study area remained constant throughout the 7-year period. This study clearly established Cinchona pubescens as a habitat transformer. Despite the fact that no plant species has been lost completely from the study area so far, the introduction of the novel tree life form to a formerly treeless environment led to significant changes in stand structure and environmental conditions and to decreases in species diversity and cover. Such changes clearly conflict with conservation goals as set by the Convention on Biological Diversity (CBD).