Is Anybody out There Listening? Measuring Success in Science Communication
Each panelist will be asked to come to the session with a question for the audience that demonstrates a particular communication tactic to which the audience may respond, or that compares and contrasts different communication strategies meant to promote interest or understanding among particular audiences. Following this activity, the audience will participate in a question-and-answer session with the panel. Questions that we will use to promote discussion include:
- How would you design a study to help scientists choose particular communication strategies from the wealth of options available?
- How do we evaluate communication success? And what does “success” mean for scientists and science communicators?
- How does a perception of political neutrality/ advocacy affect the success of communicating scientific information? Should scientists be impartial or advocates?
- How do you successfully reach a new audience in comparison to people who are already familiar with your field?