WK 29
Communicating Science Vividly

Sunday, August 9, 2015: 12:00 PM-5:00 PM
311, Baltimore Convention Center
Molly G. Mehling, Chatham University
Bethann G. Merkle, Freelance Science Communications; and Clarisse Hart, Harvard University
The ability to communicate ecological concepts meaningfully to a broad audience is emerging as a vital component of the modern ecologist’s toolkit.

In this workshop, ‘boundary-spanning’ science communicators with expertise in visual communication and creative nonfiction writing will guide participants through a variety of hands-on exercises to build their skills in conveying ecological concepts to broad audiences. Activities will include visual design and composition, drawing, photography best practices, systems mapping, color theory, messaging, and scene/character development.  By the end of the workshop, participants will be able to identify a clear storyline through their own scientific work. Aimed at a specified target audience, this storyline and accompanying visuals will enable participants to share their work in a comprehensible and compelling way.

Although the majority of the workshop will feature hands-on activities, short presentation topics will include the historical link between scientific inquiry and visual communication, and case studies of visual and written communication that have led to increased learning and broad impact across a range of audiences. A key focus will be how vivid science storytelling can build empathy and interest, respectfully motivating measurable behavioral changes in a scientist's target audience(s).

The workshop is intended for scientists and educators of all experience levels. Evaluation at the outset and end of the workshop will contribute to analysis of science communication training strategies.  Lunch will not be provided, please bring your own lunch to the workshop.

Registration Fee: $25

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