Monday, August 8, 2016: 11:30 AM-1:15 PM
317, Ft Lauderdale Convention Center
Karen L. McLeod, COMPASS
In this era of unprecedented environmental change, society faces complex decisions on the path to a sustainable future. Ecologists have crucial insights to share about how and why the world is changing. Yet, much of that knowledge remains locked up within the Ivory Tower, shared only on the pages of scientific journals or at professional conferences. This hands-on, engaging, highly-interactive workshop will draw from COMPASS' 15 years of experience training thousands of scientists from around the world to more effectively engage in the public discourse around the environment. We'll prepare you to communicate what you know and why it matters in clear, lively terms. Geared for everyone from early career scientists to more seasoned researchers, we'll help you shake bad habits and empower you to engage with the audiences you most want to reach using a deceptively simple tool called the Message Box.
We suggest you bring your lunch to the workshop since lunch will not be served.
In this workshop, participants will:
- Identify the key messages arising from their research
- Explore the relevance of their science for a given audience
- Craft and share more effective elevator pitches
- Learn the essentials of the science of science communication