Science plays a powerful role in shaping how we view and connect to our world. It sheds light on how our planet works, informs how we use natural resources, helps solve critical problems and leads to new innovations. While scientific findings are generally published in the literature and shared at conferences, they are less often communicated beyond scientific silos to other arenas where they could have a big impact.
Interest is growing within the academy to strengthen scientists’ abilities to become better communicators and connect their work outside of the ivory tower. Yet communicating the complexities of science to external audiences — media, policy-makers, funders and others — does not come with traditional training in the sciences.
The University of Washington College of the Environment is aiming to break down some of these barriers, building capacity for faculty, students and staff to become powerful spokespeople for their work. The College has built a science communication program that offers numerous services to meet researchers where they are to help amplify the impact of their work beyond an academic setting.
Results/Conclusions
Building on the recommendations of a Science Communication Task Force, the College of the Environment focuses on advancing three critical areas: building and connecting networks of science communicators, offering tools and trainings to develop communication skills, and providing opportunities for researchers to share their work outside of academia. As a result, more and more scientists in the College are seeking assistance to build this skillset for engagement.
Many institutions express support for increasing science communication skills, yet it can be difficult to deliver a suite of cohesive resources. Through a modest investment, we have built a replicable program that not only empowers and supports faculty, students and staff, but also helps elevate the reputation, reach and impact of our research institution.