Cultivating a brand is a journey of self-discovery. During this workshop, we will use hands-on activities to establish the features of the products and services that you offer, determine what qualities you want people to associate with your research, and develop a “brand strategy” to get you there. We will create a “voice” for your science and discuss brand standards for your marketing materials. We will explore distribution channels and how to communicate visually and verbally. This workshop is designed for scientists at all levels but is particularly useful for early-career ecologists. Come ready to learn, play, and grow professionally.
Registration Fee: $0