Results/Conclusions: Our controlled experiment and field surveys indicate that Russian olive can establish and survive under shadier and drier conditions than tamarisk and native cottonwood. Russian olive survival was significantly higher in dense shade, and low soil moisture treatments than tamarisk and cottonwood. In the field, we found Russian olive establishing on a local and regional scale, up to 8 meters above the stream channel, in sites where flooding cannot occur. It established under dense canopies of tamarisk, cottonwood and Russian olive. Tamarisk and native riparian plants species seedlings cannot establish in these dry, shady habitats. Russian olive is limited only by seed dispersal in southwestern riparian ecosystems. Although Russian olive did not show a preference for shaded habitat and is therefore not being facilitated by cottonwood and tamarisk, our results demonstrate it has a much broader niche than cottonwood and tamarisk. Some researchers suggest that native cottonwood trees are undergoing population declines and invasive tamarisk trees have invaded all possible habitats in the southwestern US. The potential for continued Russian olive invasions in southwestern riparian ecosystems is tremendous. Russian olive will likely increase in abundance while tamarisk and cottonwood decrease along rivers in the southwestern US. Generalist exotic species that have broader niches than native species have the potential to exclude native species and create novel ecosystems where community composition is dominated by exotic species.