Communicating science in a highly politicized environment

Trained scientists often rely upon an adversarial style of argumentation that puts a premium on strict logical reasoning. However, casual observers of the natural world can be put-off by such efforts, especially when the science in question has been politicized. Nevertheless, the public is hungry for reliable information about the natural world and can remain open, even to controversial topics, if scientists carefully design communication techniques. Join me as we explore strategies for effectively communicating scientific knowledge to a politically diverse audience.